Bunnie XO has become a well-known name in the entertainment world. She’s built her career through podcasting, modeling, and social media influence. Many people are curious about how much money she’s made. Her story shows how hard work can lead to real success.
Bunnie didn’t start with fame or fortune handed to her. She worked her way up from difficult beginnings to create multiple income streams. Today, she runs a popular podcast and has millions of followers online. Her net worth reflects years of smart business choices and dedication to her craft.
Quick Facts
| Category | Details |
| Real Name | Bunnie DeFord (née Bunnie XO) |
| Date of Birth | January 21, 1995 |
| Age | 31 years old |
| Profession | Podcaster, Model, Entrepreneur |
| Estimated Net Worth | $2-3 Million (2024-2025) |
| Husband | Jelly Roll (Jason DeFord) |
| Famous For | Dumb Blonde Podcast |
| Social Media | Instagram (@xomgitsbunnie), YouTube, TikTok |
| Nationality | American |
| Main Income Sources | Podcasting, Modeling, Business Ventures |
Who Is Bunnie XO?
Bunnie XO is a successful podcaster and entrepreneur from the United States. She’s best known for hosting the “Dumb Blonde Podcast” where she talks to different guests. Bunnie is also married to famous country rapper Jelly Roll, a Nashville Tennessee artist who has taken the music world by storm. She has millions of fans across social media platforms. Her honest and open personality makes people connect with her.
Before finding fame, Bunnie worked hard to build her career. She started as a model and later moved into digital content creation. Her podcast has become one of the most popular shows in its category, featuring guests like Brantley Gilbert and Priscilla Block. Bunnie also runs several business ventures and brand partnerships. She’s proof that you can change your life with determination and smart choices.
Net Worth Overview
Bunnie XO has built impressive wealth through her various business ventures. Her estimated net worth ranges between $2 million and $3 million as of 2025.
- Podcast Revenue – The Dumb Blonde Podcast generates significant income through sponsorships and advertisements.
- Social Media Earnings – She makes money from brand deals and brand ambassador opportunities on Instagram and other platforms.
- Modeling Career – Her work as a model continues to add to her overall earnings.
- YouTube Channel – YouTube income and ad revenue from her content contribute to her earnings.
- Merchandise Sales – Bunnie sells her own branded products and merchandise to fans through her clothing line.
- Business Ventures – She has invested in multiple business opportunities beyond entertainment, including her production company.
- Brand Collaborations – Partnership deals with various companies bring in substantial payments.
Her diverse income streams show smart financial planning and financial independence. Bunnie continues to grow her wealth through new projects and opportunities.
How Bunnie XO Earns Income
Bunnie XO has created multiple revenue streams that work together to build her wealth.
Podcast – The Dumb Blonde Podcast
The Dumb Blonde Podcast is Bunnie’s biggest money maker today. She interviews celebrities, musicians, and everyday people with interesting stories. The show earns through sponsorship deals, advertising revenue, and premium content subscriptions. Her authentic interview style has attracted millions of listeners and top-tier sponsors. Dumb Blonde Podcast guests range from country music singers to social media personalities, making it one of the most diverse shows in podcasting.
Social Media Influence
Bunnie has built a massive following across Instagram, TikTok, and YouTube. She partners with brands to promote products to her loyal audience. These sponsored posts and collaborations pay very well for influencers at her level. Her engaged fan base makes her valuable to companies looking for authentic marketing.
Modeling & Early Adult-Entertainment Work
Bunnie started her career in modeling and adult entertainment before transitioning to mainstream media. This early work helped her build confidence and a fan base. While she’s moved away from that industry, it was part of her journey to success. She’s open about her past and doesn’t shy away from discussing how it shaped her.
Business Merchandise & Media Presence
Bunnie sells her own line of merchandise including clothing and accessories. She’s expanded her brand beyond just podcasting into various media projects. Her business sense has led to smart investments and partnership opportunities. She continues to grow her empire through strategic brand deals and collaborations.
Her Role in Jelly Roll’s Journey
Bunnie XO has been more than just Jelly Roll’s wife. She’s been his biggest supporter and business partner throughout his rise to fame. Their relationship started before Jelly Roll became a mainstream country music star. Bunnie stood by him through struggles and helped him stay focused on his goals.
- Emotional Support – Bunnie provided stability during Jelly Roll’s darkest times and encouraged him to keep making music, including hits like Son of a Sinner and Save Me.
- Business Management – She helped manage his career decisions and guided him toward better opportunities in the industry.
- Public Relations – Bunnie used her social media presence to promote Jelly Roll’s music and connect with his fans.
- Creative Collaboration – She often appears in his music videos, including collaborations with Machine Gun Kelly and Lainey Wilson, and supports his creative vision for projects.
- Sobriety Partner – Bunnie has been crucial in supporting Jelly Roll’s journey through addiction recovery and stay clean and sober.
Together, they’ve built a power couple brand in the entertainment world. Their partnership shows how strong relationships can help both people succeed.
Early Life and Personal Background
Bunnie XO had a challenging childhood that shaped who she is today.
- Difficult Upbringing – Bunnie faced hardships growing up and didn’t have an easy family life or stable home environment, dealing with emotional trauma.
- Early Independence – She learned to take care of herself at a young age and became independent out of necessity.
- Texas Roots – Bunnie grew up in Texas where she developed her strong personality and Southern charm.
- Overcoming Trauma – She’s been open about past struggles including abuse and difficult relationships in her youth.
- Self-Made Mentality – These early challenges taught her resilience and the importance of creating her own opportunities, developing a self-made success story.
Her past experiences fuel her desire to help others through her platform. Bunnie often shares her story to inspire people facing similar struggles.
Physical Appearance
- Height: 5’9″ (175 cm)
- Weight: ~149 lbs (68 kg)
- Hair Color: Blonde
- Eye Color: Blue
- Body Type: Curvy and fit
- Distinctive Features: Tattoos and bold fashion style
Family and Children
Bunnie XO is married to country rapper Jelly Roll, whose real name is Jason DeFord. They got married in 2016 through a Las Vegas wedding at a courthouse wedding and have built a strong partnership together. Their blended family is an important part of both their lives. The couple later had a vow renewal 2023 ceremony to celebrate their love story.
Bunnie doesn’t have biological children but embraces being a stepmother. She’s open about her family life while also protecting the children’s privacy. Her role in the family shows her caring and supportive nature.
- Stepmother Role – Bunnie is a stepmother to Jelly Roll’s two children from previous relationships, Bailee Ann DeFord and Noah Buddy DeFord.
- No Biological Children – Bunnie has been open about her IVF journey and fertility treatment as the couple works toward expanding their family, having experienced infertility struggles and ectopic pregnancy.
- Blended Family Dynamic – She embraces her role as a stepmom and shares family moments on social media.
- Supportive Partner – Bunnie helps co-parent and supports Jelly Roll’s relationship with his kids.
- Private Family Life – While she shares some family content, Bunnie keeps many details about the children private for their protection.
Family is clearly a priority for Bunnie despite her busy career. She balances her work life with being present for her husband and stepchildren.
Lifestyle
Bunnie XO resides in Nashville, Tennessee, managing:
- Personal relaxation time
- Creating podcast content
- Attending public appearances at events like CMA Awards, CMT Music Awards, and ACM Awards
- Spending time with loved ones
Even with celebrity status, she maintains independence in her daily life. She handles her own transportation, oversees business matters personally, and keeps control of decisions that matter. This hands-on approach helps her stay authentic and remember her journey, focusing on Nashville lifestyle.
Her comfortable life shows appreciation rather than arrogance.
Her Influence
People relate to Bunnie XO because she is genuine, caring, and straightforward.
She openly talks about:
- Overcoming difficult experiences
- Dealing with family substance issues and supporting addiction recovery
- Navigating self-image challenges
- Rebuilding after tough times
Her message resonates because she addresses what many keep hidden. She gives voice to those who struggle in silence. She also advocates for animal rescue and uses her platform to make a difference.
Future Plans
Bunnie XO continues to expand her brand and explore new opportunities for growth.
- Podcast Expansion – She plans to bring more diverse guests and deeper conversations to the Dumb Blonde Podcast.
- Book Writing – Bunnie has expressed interest in writing a memoir about her life journey and lessons learned.
- Business Growth – She’s looking to launch more product lines and expand her merchandise offerings through her music label connections.
- Media Projects – Bunnie is exploring opportunities in television and documentary production, potentially at venues like Ryman Auditorium.
- Charity Work – She wants to create programs that help people escape difficult situations like she experienced.
- Content Diversification – Plans include expanding into new social media platforms and content formats.
- Brand Partnerships – She’s working on securing bigger collaborations with major brands and companies.
Fun Facts
Here are some interesting things you might not know about Bunnie XO.
- Tattoo Enthusiast – Bunnie has numerous tattoos covering her body and continues to add more meaningful ink regularly.
- Animal Lover – She’s a devoted pet owner who often shares adorable moments with her dogs on social media.
- Self-Taught Interviewer – Bunnie learned podcasting skills on her own without any formal training or media background.
- Fashion Forward – She’s known for her bold fashion style and isn’t afraid to experiment with different looks.
- Fitness Focused – Despite her busy schedule, Bunnie maintains a regular workout routine to stay healthy and strong.
How much does Jelly Roll make per concert?
Jelly Roll has become one of the highest-paid performers in country music today. His concert earnings have grown significantly as his popularity has exploded, thanks in part to collaborations with artists like Struggle Jennings and Lil Wyte.
- Per Show Earnings – Jelly Roll reportedly makes between $500,000 to $1 million per concert depending on the venue size.
- Festival Appearances – His fees for major music festivals are even higher, often exceeding $1 million per performance.
- Tour Revenue – His sold-out tours generate millions of dollars through ticket sales and merchandise combined.
- Growing Demand – As his fame increases, his booking fees continue to rise with each passing year.
- Bunnie’s Support – Bunnie XO has been instrumental in helping manage and grow Jelly Roll’s touring business successfully.
Awards and nominations
Bunnie XO’s work hasn’t focused heavily on traditional award shows since she operates in the podcasting and digital content space. However, her podcast “Dumb Blonde” has gained recognition within the industry and among fans. She’s been nominated for various podcasting awards and has received acknowledgment for her authentic interview style. Her influence is measured more through audience engagement and social media impact than formal awards.
While Bunnie herself hasn’t collected major entertainment awards, she’s been part of Jelly Roll’s award show moments. She’s supported him at events like the CMT Music Awards and CMA Awards where he’s won recognition, including appearances at Bridgestone Arena. Her behind-the-scenes role in his success is often acknowledged by Jelly Roll publicly through emotional support and communication in marriage. The couple celebrates his wins together as a team effort, representing their red carpet debut and continued presence at award shows.
Bunnie Xo as a model and actress
Bunnie XO started her career in the modeling world before becoming a podcaster. Her work in front of the camera helped build her confidence and public presence.
- Early Modeling Career – Bunnie worked as a model in her younger years, which gave her experience in the entertainment industry.
- Adult Entertainment Background – She was involved in adult modeling and content creation before transitioning to mainstream media work.
- Limited Acting Roles – While not primarily an actress, Bunnie has appeared in some music videos and digital content projects.
- Social Media Content – She creates visual content for Instagram and other platforms that showcases her modeling skills regularly.
- Brand Modeling Work – Bunnie continues to model for her own merchandise lines and partner brand campaigns occasionally.
Her modeling background taught her how to be comfortable on camera. These skills now help her succeed as a podcast host and content creator.
How did Bunnie Xo meet Jelly Roll?
Bunnie XO and Jelly Roll met through social media in 2015. Jelly Roll reached out to Bunnie on Facebook after seeing her profile and photos. They started talking online and quickly developed a connection despite living in different places. Their digital conversations eventually led to meeting in person and falling in love.
Their first in-person meeting happened in Las Vegas at Country Saloon where the chemistry was instant. Bunnie has shared that she knew right away that Jelly Roll was different from anyone she’d dated before. Despite both having complicated pasts, they decided to build a future together. They got married in 2016 at Hard Rock Cafe area and have been inseparable ever since, building their love story one day at a time.
Frequently Asked Question
What is Bunnie XO’s net worth in 2025?
Bunnie XO’s estimated net worth is between $2 million and $3 million as of 2025.
How does Bunnie XO make her money?
She earns through her podcast, social media partnerships, merchandise sales, and various business ventures including sponsorships and brand deals.
Is Bunnie XO richer than Jelly Roll?
No, Jelly Roll’s net worth is significantly higher, estimated at around $12-15 million due to his music career.
What is the Dumb Blonde Podcast worth?
The exact value isn’t public, but the podcast generates substantial podcast revenue through sponsorships and ads worth hundreds of thousands annually.
How much does Bunnie XO charge for sponsorships?
While exact rates aren’t disclosed, influencers at her level typically charge $10,000 to $50,000 per sponsored post.
Does Bunnie XO own any businesses?
Yes, she owns merchandise lines and has investments in various business ventures beyond her podcast.
What was Bunnie XO’s job before podcasting?
She worked as a model and was involved in adult entertainment before starting her podcast career.
How successful is Bunnie XO’s podcast?
The Dumb Blonde Podcast is very successful with millions of downloads and is ranked among top podcasts in its category.
Did Bunnie XO help Jelly Roll become successful?
Yes, Bunnie played a significant role in supporting and helping manage Jelly Roll’s rise to mainstream success as a country rap music star.
How much does Bunnie XO make per year?
Based on her net worth and income streams, she likely earns between $500,000 to $1 million annually.
Final Thoughts
Bunnie XO’s success story is truly inspiring for anyone who’s faced tough times. She turned her struggles into strength and built a multi-million dollar empire. Her net worth of $2-3 million shows what hard work and smart choices can achieve. She didn’t wait for opportunities but created them herself through podcasting and business.
Today, Bunnie continues to grow her brand and help others along the way. She’s proof that your past doesn’t define your future success. Her honesty and realness make her different from other influencers in the industry. Whether through her podcast or social media, Bunnie XO keeps inspiring people to chase their dreams and create their own path to financial independence.
